Search Engine Optimization is the process through which you can optimize your website and its content for search engines. It doesn’t refer to a single technique, but rather a set of techniques that enable you to optimize your website so that search engines can better understand what your site is about, which in turn helps them return more relevant results when users search for relevant keywords. As an SEO professional, it’s important to know what mistakes not to make as they can have a direct negative impact on the site’s performance in search engines. In this blog post, we will explain to you the top 10 common SEO mistakes that you should avoid while establishing your Search Engine Optimization strategy to get better results from search engines.
Lack of Content Quality and Quantity
This is one of the most important factors of SEO, and yet many people forget to focus on it. Don’t expect to rank if you don’t have enough content on your website. Google’s Panda update was created with one purpose: to punish websites that have poor content. Panda looks at things like how often you update your content and the quality of that content. If you have poor content, Panda will reduce your traffic. If you have excellent content, Panda will increase your traffic. You can’t rank without excellent content. Moreover, you can’t get traffic with bad or thin content.
Lack of Schema Markup
In 2018, Google announced that they will be rolling out an update which will be used to punish websites that do not use schema markup. Since then, Google has made it clear that it is now prioritizing schema markup and will be adjusting its algorithm to favor websites that use it. With that being said, it’s important to note that schema markup is not a replacement or addition to your on-page optimization techniques, but rather an additional piece of data that Google can use to improve your website’s performance in their search engine results.
Poor Site Structure
Having a proper site structure is another very important factor when it comes to SEO. For example, if you have an article about dog training, and you place that article halfway down your homepage, Google will think that your article is about your website instead of about dog training. This means that your article will not show up in Google’s results for “dog training”. To prevent this mistake, you should have a proper site structure. If you want to place your article on your homepage, you can use a subheading. If you want to place it in another page, you can create a category for your article and place it in there.
Lack of Keyword Research
This is another popular SEO mistake. You can’t just use any words and expect to be on the first page of Google. You have to make sure that your article uses the right keywords. This is probably the most difficult part of SEO and it’s really important to do it right. If you have the wrong keywords in your article, Google will understand it as something else. You might get traffic, but it won’t be the right kind of traffic. To avoid this mistake, you have to do keyword research. You have to find out what people are searching for.
Improper Use of Hyperlinks
You can use hyperlinks to create internal links between different pages on your website. However, you have to be careful when you are creating these links. For example, you can’t link your homepage to your article. If you link your homepage to your article, Google will think that your article is about your homepage. This is one of the most common mistakes that people make when using hyperlinks. To avoid this mistake, you have to use anchor texts. You can’t use your website’s name as an anchor text. Instead, you have to use a keyword from your article.
Bad User Experience
A website’s user experience is just as important as its content. In fact, Google has stated that a website’s user experience is one of the biggest factors that determines its ranking in their search engine results. If your website has a poor user experience, it will definitely have a negative impact on its ranking. To avoid this mistake, you have to make sure that your website loads quickly, that it’s easy to navigate, and that it has a visually appealing design.
Incorrect Canonical URLs and h1-h6 Tags
Canonical URLs are a way of linking two different pages on your website together. For example, if you have an article and a homepage, you can create two pages with the same content. Then, you can link your article’s URL with your homepage’s URL. When Google crawls your website, they will see the canonical URL, and they will mark one of the pages as a duplicate. That’s why you have to set the correct canonical URL. The h1-h6 tags are your article’s headers. Headers don’t have any effect on Google’s search engine. Instead, they are used by readers to navigate your article more easily. Thus, it’s important to use correct headers on each of your articles. It’s also important to make sure that your headers have the correct usage of capital letters.
Excessive use of Dynamic Content
If you inject dynamic content on your website, Google will think that your site is spam. That’s why you have to avoid excessive use of dynamic content as it can have a negative impact on your website’s performance in Google’s search engine.
As you can see, there are a lot of things that you have to take into consideration if you want to do SEO properly. You have to make sure that your website is clean, has great content, and is easy to navigate. It’s a lot of work, but if you do it right, it can bring you a lot of traffic.